Nomen Est Omen Socialis

Abstract Functioning in media discourse as reference points for shaping people’s worldview, sociocultural stereotypes are considered cognitive-linguistic phenomena, formed the process of evaluative categorization. A lexical item that represents a stereotype is determined study nomen stereotype. The aim paper to outline strategies formation found American discourse. Nomina by phonetic, morphologic, and semantic means. As phonetic means, onomatopoeia creates on basis sound representation stereotyped group. Morphological nomina conditioned available language through word means such suffixation, compounding, blending, acronymization. Semantically motivated according logical, allusive, figurative strategies. Logical strategy based unbiased perception social group, regardless its emotional perception. Transference well-known name figure or an event determines allusive strategy. Figurative lies sensory portrayal stereotypes, which takes place metaphorical, metonymic, eponymous patterns. results research can be applied analysis, linguistics, cognitive semantics studies.